I have no idea what this means, but now a bunch of kind readers have sent me a link to the following website which purports to tell you what your blog is worth.
The answer for the Freakonomics Blog, at least when I looked, was $996,413.10. Hmmm. That seems just a bit high. I talked to Dubner and we agreed that we would be willing to sell it for just $900,000. If you are interested, just let us know. No real estate agents necessary for this transaction, it is a For Sale by Owner.
Just for the record, my quick calculation of the revenue stream we could get from advertising on the site is about $20,000 per year. Which makes it look pretty expensive at $900,000. Not to mention that when you buy the blog, you are essentially buying our human capital, and if we didn’t own it we would sure not work very hard on it!
Maybe instead, I’ll focus my revenue generation efforts on another opportunity mentioned on that same website that values our blog at about $1 million. The author of that blog is willing to pay $25 to the person who comes up with a great name for his baby due in a few weeks. We’ve got lots of great Freakonomics-approved baby names to give away.