Gas prices and internet searches

From Bill Tancer’s blog at hitwise.com, some interesting patterns regarding internet searches and the price of gasoline.

When gas prices go up, Tancer sees a sharp spike in searches for hybrid vehicles and a less pronounced decrease in SUV searches.

(And if you are obsessed with American Idol rather than the price of gas, here is another post by Bill Tancer you will enjoy more.)

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  1. boslax3 says:

    WOW!!! Gas prices go up and people look for more fuel efficient vehicles??? Get that guy some grant money…

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  2. boslax3 says:

    WOW!!! Gas prices go up and people look for more fuel efficient vehicles??? Get that guy some grant money…

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  3. chimp says:

    One doesn’t have to be obsessed with American Idol to enjoy the 2nd post more. It is obviously more insightful.

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  4. chimp says:

    One doesn’t have to be obsessed with American Idol to enjoy the 2nd post more. It is obviously more insightful.

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  5. Bill Tancer says:

    boslax, true it’s a no-brainer that rising gas prices would cause an increase in searches on “gas prices,” what I find interesting here is a) what price causes an inflection in searches (previously $3.00 was the magic #) and b) how short lived the searches are regardless of a continued high gas price. Also, there appears to be a different price at which interest for fuel efficient vehicles spike…

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  6. Bill Tancer says:

    boslax, true it’s a no-brainer that rising gas prices would cause an increase in searches on “gas prices,” what I find interesting here is a) what price causes an inflection in searches (previously $3.00 was the magic #) and b) how short lived the searches are regardless of a continued high gas price. Also, there appears to be a different price at which interest for fuel efficient vehicles spike…

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  7. Look what else the 9/05 spike in gas prices produced:

    http://abclocal.go.com/kabc/story?section=health&id=3429446

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  8. Look what else the 9/05 spike in gas prices produced:

    http://abclocal.go.com/kabc/story?section=health&id=3429446

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