Freakonomics Born Again

Freakonomics was originally published in April, 2005, with high hopes but low expectations. Now, roughly 2 million U.S. copies and many foreign editions later, we have just published a Revised and Expanded version (here it is on Amazon). I blogged earlier about the differences between the original version and the new one, which includes about 90 pages of new material, drawn mainly from our New York Times columns and from this very blog. Many thanks to all of you — readers who pointed out errors in the original edition, readers who suggested blog postings, Paul Tough and Aaron Retica at the New York Times — for all your help on this new edition. And thanks especially to Lisa Gallagher and Lynn Grady at William Morrow/HarperCollins for making the publishing transition from old version to new one so very smooth. (Levitt and I were in Las Vegas yesterday — on business, natch — and were astonished to see that even the airport stores already had the new version front and center.)

In other Freakonomics news:

We picked up a Visionary Award the other night from the National Council on Economic Education. My personal highlights were: sitting next to the Princeton economist Alan Krueger (who presented the Freakonomics award) and chatting with a bunch of schoolkids from Queens who were fans of Jim Cramer, another NCEE honoree. The kids apparently began watching Cramer’s TV show while playing an NCEE stock-market game, wrote him some fan mail, and Cramer was good enough to buy a couple tables at the awards dinner for the kids. Cramer is truly a one-of-a-kind guy, on many many dimensions.

Word is that Freakonomics has finally reached the N.B.A. — sort of. We know the book has been read in the N.F.L., in Major League Baseball, even in Hollywood. Now we find that a Boston Celtics Dancer named Alexis is also a fan. Maybe she can slip her copy to Paul Pierce when she’s done.

And finally, thanks also to all of you who filled out the survey for our new advertising overlord, Federated Media. There were 711 respondents, which is about 706 more than I would have predicted; here are the results.


Jun Okumura

Go Celtics!

Freakonomics, too.

Chava

From the stats page:

Employment Status

Full-time student - 19.4%
Not currently employed - 3.4%

Job Level

Other staff position - 46.3%
Not currently employed - 17.3%

Probably becuase of full time students that also work, but still not the most clear of survey.

Gaijin51

Another stat:
Female - 26.7%
Male - 72%

I guess I don't really find this surprising. It sort of confirms my stereotype of what sort of information typically interests men and women.

I sometimes wonder if women spend less time on the internet than men, or if they spend about the same amount of time, but on sites like Oprah's site (http://www.oprah.com/index.jhtml) or something.

RandomConsistentIdea

Hello,
Congrats! I got my copy today, but the quality of the printing is VERY BAD. The book jacket is loose (too big), and the bool papers are brownish and cut unevenly.

What happened? the first edition looked so nice?

tesslouise

Hmmm. Stereotype indeed, Gaijin51. I'm a woman, and I spend time here, while I've never been to Oprah's site (or watched her show, or read her magazine). After a day spent caring for small children, I want to read about grownup issues like (gasp) economics. Go figure.

Gaijin51

Sure, there are exeptions of course. Like I'm sure a few men also visit Oprah's site. But they are probably only 20 or 25% or her visitors, I would guess. I'm glad that at least a few women share my interests! Most of the women in my life do not.

yelsa307

Well I am a female who is 18 years old and who is planning on being an artist. I am rare!

Connie Sartain

Aha...that's why copies are being returned to the publisher at the same time there are big stacks on the selling floor. We're anticipating the born again version. Why didn't you just wait to revise the paperback? Thought it was scheduled for early '07.

penxv

Are you guys seriously looking for obscure professional athletes to read your book... because i could probably help out with that (a little).

ALIZEE

Maybe you should send a born again version to Alexis c/o the celtics and she can pass her old copy along.

Jun Okumura

Go Celtics!

Freakonomics, too.

Chava

From the stats page:

Employment Status

Full-time student - 19.4%
Not currently employed - 3.4%

Job Level

Other staff position - 46.3%
Not currently employed - 17.3%

Probably becuase of full time students that also work, but still not the most clear of survey.

Gaijin51

Another stat:
Female - 26.7%
Male - 72%

I guess I don't really find this surprising. It sort of confirms my stereotype of what sort of information typically interests men and women.

I sometimes wonder if women spend less time on the internet than men, or if they spend about the same amount of time, but on sites like Oprah's site (http://www.oprah.com/index.jhtml) or something.

RandomConsistentIdea

Hello,
Congrats! I got my copy today, but the quality of the printing is VERY BAD. The book jacket is loose (too big), and the bool papers are brownish and cut unevenly.

What happened? the first edition looked so nice?

tesslouise

Hmmm. Stereotype indeed, Gaijin51. I'm a woman, and I spend time here, while I've never been to Oprah's site (or watched her show, or read her magazine). After a day spent caring for small children, I want to read about grownup issues like (gasp) economics. Go figure.

Gaijin51

Sure, there are exeptions of course. Like I'm sure a few men also visit Oprah's site. But they are probably only 20 or 25% or her visitors, I would guess. I'm glad that at least a few women share my interests! Most of the women in my life do not.

yelsa307

Well I am a female who is 18 years old and who is planning on being an artist. I am rare!

Connie Sartain

Aha...that's why copies are being returned to the publisher at the same time there are big stacks on the selling floor. We're anticipating the born again version. Why didn't you just wait to revise the paperback? Thought it was scheduled for early '07.

penxv

Are you guys seriously looking for obscure professional athletes to read your book... because i could probably help out with that (a little).

ALIZEE

Maybe you should send a born again version to Alexis c/o the celtics and she can pass her old copy along.