Buy This Book or He Will Crush You

Our British publisher, Penguin U.K., continues to delight and astound us with their marketing cojones. How would you like to come across this new poster in the Tube? It is perhaps not surprising that Penguin won a big marketing award this year for their work on Freakonomics. It should be noted that the “3 million copies sold” refers to worldwide copies, not just U.K. — although I think we’ve done better in the U.K. on a per capita basis than the U.S., which is pretty strange considering how U.S.-centric the book is.


egretman

Why are sumo wrestlers the only men that look good in thongs?

neverknowsbest

I have to say the Uk cover is much cooler than the US cover. No offense to the apple/orange.

angelofthenorth

Why are you surprised? We like intelligent debate as much as the next country, it's in a language and culture we're familiar with, and being a smaller island, the word of mouth recommendations get around faster.

And I love seeing the posters on the underground. They're great fun.

711buddha

That guy looks like a cheater.

tim in tampa

I love America, but this is a country where my very-intelligent, accountant roommate hasn't read a non-fiction book since high school. In fact, I can't say I've ever seen her read a book, period, in three years of living with her.

pkimelma

They should have added your tag line: Buy the book or he will crush you.

zbicyclist

I see Dubner's put on a little weight.

Al Gore isn't the only one becoming a living carbon sink.

keithbchurch

Part of the per capita difference lies with me. I bought myself a copy last year and got given another one for Christmas (what else do you buy the grouchy economist who'd prefer cash?)

frankenduf

my one query- what makes a "good bookshop"?- if you like to read, it's redundant- else, it's a political descriptor?

LiteraryMonkey

I like the US cover better, I think.

That marketing campaign is awesome, I would definitely pay attention to those posters!

Frankenduf, for me, a "good bookshop" is an independent bookshop. I don't shop at the big chains, and would not think of them as bookshops (nevermind good) - they are supercenters, like the Walmart of the book industry. Some towns are creating incentives to support local industry and little shops: http://lethologicalreader.blogspot.com/2007/06/non-dollar.html

LeeHenshaw

Dear Stephen,

Your comment about the UK has rattled me.

I am an English author, and at my blog, 8 Legs Good, I have a post titled 'the English and the www dot'.

I'm questioning our experience of the web.

If you'd like to take a look, here's a link.

http://theoctopusfrontier.typepad.com/8_legs_good/2007/06/the-english-and.html

Like lots of my friends, I've enjoyed your book. You are now someone with a reputation for cataloguing strange things, yet even you find it odd that we've bought so many copies of your book because it's largely about the American experience.

By doing this you've inadvertently poked the heart of my argument - why is Britain, when it comes to the web, dominated by American companies and thinkers.

I'd be flattered if you'd leave a comment.

Kind Regards,

Lee Henshaw.

egretman

Why are sumo wrestlers the only men that look good in thongs?

neverknowsbest

I have to say the Uk cover is much cooler than the US cover. No offense to the apple/orange.

angelofthenorth

Why are you surprised? We like intelligent debate as much as the next country, it's in a language and culture we're familiar with, and being a smaller island, the word of mouth recommendations get around faster.

And I love seeing the posters on the underground. They're great fun.

711buddha

That guy looks like a cheater.

tim in tampa

I love America, but this is a country where my very-intelligent, accountant roommate hasn't read a non-fiction book since high school. In fact, I can't say I've ever seen her read a book, period, in three years of living with her.

pkimelma

They should have added your tag line: Buy the book or he will crush you.

zbicyclist

I see Dubner's put on a little weight.

Al Gore isn't the only one becoming a living carbon sink.

keithbchurch

Part of the per capita difference lies with me. I bought myself a copy last year and got given another one for Christmas (what else do you buy the grouchy economist who'd prefer cash?)

frankenduf

my one query- what makes a "good bookshop"?- if you like to read, it's redundant- else, it's a political descriptor?