FREAK-TV: What Your Band’s 8″-By-10″ Glossy Says About You

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My first job in journalism was as an editorial assistant at New York magazine, writing up the back-of-the-book culture listings. This meant that I received a lot of promotional mailings from movie studios, PR firms, etc. I was consistently surprised by the 8-by-10 promo pictures sent out for young female classical musicians: they were invariably all sexed-up, as if they were promoting a model or actress rather than a violinist. (Check out, for instance, this photo gallery of the violinist Lara St. John.)

The 8-by-10′s for pop and rock bands, meanwhile, were — well, they were pretty darn inscrutable. And that seemed to be the point. This fact is nicely illustrated in Nick Graham‘s latest installment of FREAK-TV.

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  1. Tony says:

    I’m not sure Lara St. John is a representative sample. Being a sexy violinist is sort of her “thing.” I’m just glad her brother doesn’t pose that way for his press shots…

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  2. Tony says:

    I’m not sure Lara St. John is a representative sample. Being a sexy violinist is sort of her “thing.” I’m just glad her brother doesn’t pose that way for his press shots…

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  3. zoe says:

    It’s only right that their pictures are inscrutable, since the appeal of most recent music is likewise unfathomable. Maybe I need a magic lead singer to explain it to me.

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  4. zoe says:

    It’s only right that their pictures are inscrutable, since the appeal of most recent music is likewise unfathomable. Maybe I need a magic lead singer to explain it to me.

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  5. Ashlie says:

    Really? Since I don’t listen to much female classic musicians I would have never guessed. Are they trying to market to randy college co-eds or is it just me? Hmmm….

    Ashlie

    http://www.sixexits.com

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  6. Ashlie says:

    Really? Since I don’t listen to much female classic musicians I would have never guessed. Are they trying to market to randy college co-eds or is it just me? Hmmm….

    Ashlie

    http://www.sixexits.com

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  7. Metten says:

    Well, Lara isn’t the only violinist who’s trying to construct a sexy image. For instance, there’s Dutch violinist Janine Jansen who poses in a quite comparable way: http://www.janinejansen.com/gallery.htm
    And of course there’s good old Vanessa Mae: http://www.vanessa-mae.com/site_f_photos.html
    But it is a strange thing indeed that classical musicians (especially because their target audience wouldn’t be Ashlie’s randy college co-eds, I guess) apparently find it necessary to put this kind of pictures on their sites.

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  8. Metten says:

    Well, Lara isn’t the only violinist who’s trying to construct a sexy image. For instance, there’s Dutch violinist Janine Jansen who poses in a quite comparable way: http://www.janinejansen.com/gallery.htm
    And of course there’s good old Vanessa Mae: http://www.vanessa-mae.com/site_f_photos.html
    But it is a strange thing indeed that classical musicians (especially because their target audience wouldn’t be Ashlie’s randy college co-eds, I guess) apparently find it necessary to put this kind of pictures on their sites.

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