Go Prudents!

Oklahoma City will soon be home to an N.B.A. team, the former Seattle SuperSonics. The new team will probably be called the Thunder, but other name candidates include the Barons, Bison, Energy, Marshalls, and Wind. (Thank goodness the team is being renamed; I still laugh every time I hear the “Utah Jazz.”)

I had the good fortune to visit Oklahoma City not long ago. The city and surrounding area are doing very well — in part, to be sure, because of the oil-and-gas resurgence. But there were some other significant upsides. The city used a very successful bond issue to prudently raise and spend money for a lot of infrastructure and downtown development. And the housing market is still solid. I was told this was for two reasons:

1. Housing prices hadn’t gone up much when they were spiking in many other parts of the country.

2. The local banking and mortgage industries were more prudent and conservative than many others in keeping risky loans to a minimum.


So while the Thunder is a fine name for the old SuperSonics, if the city really wanted to give the team a name that means something — like the Steelers or Packers used to — maybe they should be the Oklahoma City Prudents?

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  1. Mike says:

    They could, and almost certainly will, do worse. This is a classic case of over-thinking.

    “Outlaws” is a perfect fit and the obvious choice.

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  2. frankenduf says:

    what’s wrong with the supersonics?- guess loyalty is low on the list of branding

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  3. David says:

    What goes up, must come down.

    “Housing prices hadn’t gone up much when they were spiking in many other parts of the country.”

    This is true for most of the midwest.

    If your house value increased at an abnormally high rate of appreciation. It could lose value in the same way.

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  4. Scott says:

    If they were called the outlaws, they would definitely need to trade for Travis Outlaw. That’d be awesome.

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  5. Danya says:

    What does the Utah (formerly New Orleans) Jazz have to do with this? The reason that name is so funny is that Utah has the the least jazzy culture you could imagine, not just because it’s the same team name with a new place. If they had chosen to go with “Oklahoma City Sonics,” why exactly do you think that would be so funny? No one seems to laugh at the St. Louis Rams, Indianapolis Colts, or SF Giants and LA Dodgers.

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  6. Mitch says:

    The city of Seattle extracted the team name and history as a concession for the breaking of the lease at Key Arena. As someone who lives in Baltimore amongst many Colts (Baltimore, not Indianapolis) fans, seeing I can attest that seeing “your” team keeping the same name in another city is nothing more than rubbing salt in the wounds.

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  7. Mike Jones says:

    Danya- The team is called the Sonics because of the presence of Boeing in the area. It wouldn’t sound as stupid as the LA Lakers or the Jazz, but its still naming a team after a characteristic of a region the team no longer plays in.

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  8. planetheidi says:

    Here, Here Mitch.

    I suggest the “Disloyal Money-Chasers”, “Whiney Primadonna Has-beens” or “The Oklahoma Opportunists”

    – Sad in Seattle

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