If You Don't Want Your Car Stolen, Make It Pink

New research from the Netherlands finds that thieves are less likely to steal brightly colored cars because of their lower resale value. If you really want to ensure your car isn’t stolen, go pink. Of the 109 pink cars in the research sample, none were stolen. (Insert your own Dutch joke about orange soccer jerseys here.) “If the aversion to driving a car in an offbeat color is not too high — or if someone actually enjoys it — then buying deterrence through an uncommon car color may be at least as good a deal as buying deterrence through an expensive car security device,” writes Ben Vollaard, who conducted the research. [%comments]

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  1. kumar says:

    or maybe it can easily spotted, making the getting away more difficult

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  2. DLG says:

    Mary Kay – Car Security Expert

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  3. libert says:

    This argument sounds curiously vulnerable to the Lucas Critique. That is, the argument is that thieves don’t go for pink cars because buyers don’t go for pink cars (hence the lower resale value). Encouraging people to buy pink cars would increase their vale, making them more attractive to thieves, and invalidating your initial argument.

    I smell a paper topic. How about the market for Pink Lemons?

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  4. Jon says:

    However, do not park it at Jiffy Park. Lord knows what will go on in that car.

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  5. Brian says:

    That’s not the case in the US. The vast majority of cars stolen in the United States are stolen for parts. (In some regions, this hovers around 90%.)

    The reason for this is that the retail resale value of a car’s stolen parts is worth vastly more than the car is as a whole, working unit.

    In fact, there are still some cars (the harder to find ones) that are stolen for a *single* part, with the rest of the car dumped somewhere that it’s not likely to be found.

    And, no one cares what color the body panels are. They’re going to get painted over before they’re used, anyway.

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  6. Lourenço says:

    Or perhaps the number of cars with vibrant colors is very small in the sample, which may give the impression that they are less targeted by thieves than common-colored cars…

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  7. marr says:

    However, one should take in to account that resale price of this car will be lower, as the market for brightly colored car is less liquid; therefore, it is harder to sell it for adequate money afterward. So, I don’t think that this advice is of any value…

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  8. Drill-Baby-Drill Drill Team says:

    Curious thing about color and MASCULINITY in America: Men are insecure with the color PINK.

    They will not drive a pink Cadillac. They will not drink a pink beaverage. They will not eat green eggs and ham on a pink china. Or wear a pink jacket or a pink cowbow hat or pink underwear. They will not sit on a pink toilet seat. Paint luggage, a briefcase or a laptop computer pink, leave it unattended and the worst felon will not abscond with it. And Men Steal 99% of the Cars.

    And we call Caucasians “White.” Really without clothes the truest color match is PINK –PINK FLESH like in your 64 box Crayolas. A TRUE WHITE PERSON –white as a bedsheet–would be unnatural(ghastly, ghostly or a zoombie. ) We should have PINK PRIDE!

    In other countries of the world, PINK is a perfectly acceptable color. A lot of young people my age live in absolute fear of theft of their precious BICYCLE–Carbon Fiber, Titanium and worth more than most used cars.
    I advise them if you want it left alone: PAINT IT PINK.

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