Know Your Scarcity
Fred Brooks, the computer scientist who 35 years ago wrote the still-relevant The Mythical Man-Month, has written a new book, The Design of Design, and Kevin Kelly interviews him in Wired. It’s interesting throughout, but the following struck me as particularly insightful:
The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you’re optimizing.
I believe Brooks’s point about money often not being the scarcest resource is spot-on; as Stella Adler used to say, “your talent is in your choice.”