This year, we emailed an electronic letter reporting on our family events and offering best wishes to all the friends and relations to whom in the past we had snail-mailed Jewish New Year greeting cards. We felt guilty about switching away from the time-intensive activity of buying, signing and addressing snail-mail cards, and worried that the email would signal others that we viewed our time as too valuable to spend on a card. We don’t.
We’ve noticed that we are receiving fewer snail-mail greeting cards, both now and at the Christmas/New Year season too, so our behavior is fairly typical. Is the social norm of sending greeting cards breaking down? Or is it just substitution toward the less time-intensive form of greeting? Since I don’t think we’re atypical, I have to ask: Why the trend?