Stephen Dubner recently talked to Marketplace Morning Report host Steve Chiotakis about why the NFL doesn’t sell advertising on its jerseys the way European soccer teams do.
At the NFL’s annual London game this Sunday — where the 49ers will play the Broncos — there will be a lot more advertising than usual for an NFL game. So what’s the holdup on jerseys? Advertising has already hit practice jerseys earlier this year.
For the full podcast treatment wherein we tackle this seemingly simple question, listen to “The NFL’s Best Real Estate Isn’t For Sale. Yet.”