Wedding-Driven Markets

The engagement of Prince William and Kate Middleton has thrilled tabloid newspapers around the world, but the effects may be more far-reaching than you realize. The Telegraph reports that “[j]ust hours after Prince William and Kate Middleton announced their engagement, traders were drawing up portfolios that included security companies, drinks firms and souvenir providers.” Meanwhile, The Sun reports that one consulting company “said supermarkets alone could pocket an extra ?360 million as shoppers snap up extra grub and booze to celebrate.” Want to get in on the action? The prediction markets are already bubbling. Interested parties can bet on everything from the color of the queen’s hat to the vows to the length of Middleton’s train. [%comments]

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  1. Drill-Baby-Drill Drill Team says:

    Our convention center hosts this bivalent event:

    WEDDING SHOW and GUN AND HUNTING SHOW.

    Something for the whole family. Yes, Men and Women are different.

    I believe if we had more shotguns, we would have more weddings.

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  2. Ian Kemmish says:

    Security companies? Royal protection is provided by the police, (although there will probably be more than a few Hussars and Houseguards around too). Even if it weren’t, one extra shift even for a few thousand people would likely bag less than a few extra replays late on in the FA cup.

    Yet another example of the quality and depth of research that underpins contemporary journalism.

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  3. Martin says:

    The best part is that the wedding, on April 29th will result in a national holiday. The next Monday will also be a bank holiday. Four-day weekend? What are the productivity losses from that?

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  4. Shane says:

    Could the UK reduce its trade deficit a bit by exporting wedding-related memorabilia!?

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  5. Nikki says:

    Are you saying strangers are going to actually celebrate the wedding? Not just think to themselves, “Congrats, and hope you do better than the groom’s parents,” and get back to their own lives but actually have parties with booze and stuff? It doesn’t sound like people have learned much since Diana died because everybody believed her sex life was their business.

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  6. Duncan Higgitt says:

    Pure speculation by British newspapers yet again. I wouldn’t rely on their empirical methods, which usually involve extrapolating a tiny, tiny piece of demographic research so that it fits an eye-catching headline. Most of us will use our day off to get drunk, however.

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  7. KarenS says:

    “Are you saying strangers are going to actually celebrate the wedding?”

    Yep. A friend of mine is throwing a party. No, I’m not going.

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  8. Ajit says:

    What drives our obsession with royalty? This is no more unique a than any boy meets girl – boy loves girl story…. some thoughts… http://ajitmahadevan.blogspot.com/2010/11/king-us.html

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