'Tis the Season Puzzler

Which markets exhibit this kind of trend in Google searches?

Note: the graph shows not just an upward heartbeat spike each January but a marked depression in November and December.

Here’s?a (self-promotional) hint.

Can you conjure a?Google trend with a countercyclical pattern (that is, with elevated searching before the New Year but lower than average levels in January)?

(HT:?Joshua Gans)


scott

weight loss!

scott

Also, counter cyclical could be the search term 'new years'

christa

Christmas music.

Tyler Lakin

Easy... fitness centers and workout routines.

Mike

Gym memberships.

William

Counter trend = "booze"

http://www.google.com/trends?q=booze

D.S.

Diet

D.S.

countercyclical: recipes

Scott

https://www.google.com/trends?q=egg+nog+recipe&ctab=0&geo=all&date=all&sort=0

Egg Nog Recipe

foxhound

Countercyclical: Poinsettia

Rob

Sure, no problem:
http://www.google.com/trends?q=cookie+recipe&ctab=0&geo=all&date=all&sort=0

Chris

A counter-cyclical trend spiking in December has, for the past few years, been "Chia": http://www.google.com/trends?q=Chia

D.S.

countercyclical: shopping

Nerf

For the counter-cyclical - "Champagne"

Eileen Wyatt

The problem I'm finding with using holiday terms -- Christmas, Christmas tree, Hanukkah, Kwanzaa -- for the countercyclical example is that you've specified the bottom of the cycle must be in January, and these seem to bottom a bit later in the year.

If you're willing to take an example that peaks in November but has a secondary spike in December, TURKEY seems to have its true bottom on searches in January, presumably because by then, nobody can bear to think about it any more.

Paulo

Christmas trees

Nerf

Actually, a better one is "calendar"

Reeza

Recipes are counter cyclical. Weight loss spikes in New Years and there's a small blip for summer/swim suit season.

Brian

Ironically, looks like an ST-Elevation MI.

james

a counter cyclical trend that is highly linked to your "gyms" google trend:

"christmas cookie recipes"