‘Tis the Season Puzzler

Which markets exhibit this kind of trend in Google searches?

Note: the graph shows not just an upward heartbeat spike each January but a marked depression in November and December.

Here’s?a (self-promotional) hint.

Can you conjure a?Google trend with a countercyclical pattern (that is, with elevated searching before the New Year but lower than average levels in January)?

(HT:?Joshua Gans)

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  1. scott says:

    weight loss!

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  2. scott says:

    Also, counter cyclical could be the search term ‘new years’

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  3. christa says:

    Christmas music.

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  4. Tyler Lakin says:

    Easy… fitness centers and workout routines.

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  5. Mike says:

    Gym memberships.

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  6. William says:

    Counter trend = “booze”

    http://www.google.com/trends?q=booze

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  7. D.S. says:

    Diet

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  8. D.S. says:

    countercyclical: recipes

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