The top Twitterers — Lady Gaga, Justin Bieber, Britney Spears and Barack Obama — have millions of followers. They also, graciously, follow hundreds of thousands right back. Not everyone is so kind. Different people have different strategies, of course. Conan O’Brien famously follows just one lucky soul. And Freakonomics followed no one on Twitter, until recently.#jerks
In the latest Freakonomics Radio Marketplace segment, Kai Ryssdal talks with Stephen Dubner about Twitter taboos. Is it rude to follow no one if you’re followed? They’ll hear from Joe Fernandez, the CEO of a company called Klout, which that analyzes Twitter data; and Duncan Watts, a research scientist at Yahoo! and co-author of a recent paper called “Who Says What to Whom on Twitter.” Watts, author of Six Degrees, also has a new book out this month: Everything is Obvious: Once You Know the Answer.
Here’s where to find Marketplace on the radio where you live.