SuperFreakonomics Paperback Drops Next Week

Next Tuesday, May 24, SuperFreakonomics will finally be published in paperback in the U.S. It has already sold more than half a million copies in hardcover in the U.S. (with more than 1 million sold worldwide), and the Illustrated Edition has gone bananas too. The paperback cover, as you can see here, is not much of a departure from the hardcover.

The book itself has some key additions: a 16-page color insert with illustrations, photos, etc. from the Illustrated Edition; an author Q&A (which you helped write); a transcript of the first Freakonomics Radio podcast (“The Dangers of Safety”); and a pair of essays by Levitt and Dubner about what their fathers taught them.

We should probably give away a bunch of copies of the new edition, yes? What’s the best way to do so?

How should we give away copies of the new SuperFreakonomics paperback edition?

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COMMENTS: 38


  1. Price says:

    I personally think that the most fair would be to give one to me.

    Well-loved. Like or Dislike: Thumb up 11 Thumb down 0
  2. anita says:

    I really like the idea of explaing why you want it. There might be some interesting stories. It’s way more untraditional. Oh,and please make it international.

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  3. Andrew says:

    How about just asking trivia questions and see who answers each question first? It has worked for you guys in the past.

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  4. Aaron A Aarons says:

    Personally I think it’s best to go with getting a list together and then working through it alphabetically.

    Well-loved. Like or Dislike: Thumb up 5 Thumb down 0
  5. The Office Dealer says:

    People who take the time to respond to your survey with a comment are clearly the kind of fans who both deserve copies and who will be your best marketers. :)

    Well-loved. Like or Dislike: Thumb up 5 Thumb down 0
  6. Nanno says:

    Have those essays on what their fathers taught them been published separately as well? I’ve recently lost my father so the topic interests me.

    I already have bought the book so I’m not really inclined to buy it ‘just’ for two essays, a couple of Q&A’s and some pictures.

    Great book though, everybody wants to lend it

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  7. Tim says:

    I suggest giving a free copy to anyone who is a student in an Economics course at an university whose name includes the word “Economics”, because a) it is an amazing addition to make what they are studying relevant to daily lives, b) students are broke and can’t afford to buy all those book and beer, and c) I fulfill that criteria.

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  8. sarah says:

    I WAS an economics student and now am stuck at an actual office job. Nobody talks about exciting things like social economics anymore. Can you give it to everyone who USED to be a student, too?

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  9. Bob says:

    Give one away to anyone sending an image of a lunch receipt for roughly the cost of the book…that way there can be a free lunch.

    Well-loved. Like or Dislike: Thumb up 6 Thumb down 0
  10. James Curran says:

    I just want to say I find it morally wrong for a site dedicated to the analysis of cause and effect to do something “randomly”

    Thumb up 1 Thumb down 1
  11. Marin says:

    Huh. Not a lot of people confident in their IQs.

    Thumb up 1 Thumb down 0
    • Erin says:

      Not a lack of confidence. If it were up to IQ’s, I’d get one. I feel like it’s not a fair measure. Being that there is no way to know, without a doubt, that all the people with the highest/lowest IQ’s would in fact receive a copy. Since there is no international database that list individuals by IQ, it’s impractical to use as a determinate.

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  12. KevinM says:

    I don’t like the high or low IQ options. Greatest marginal utility would arise from a gift to a person who is educated/intelligent (not the same thing), but relatively unfamiliar with economic concepts.

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  13. Jim says:

    Combine the lowest voted for categories. Right now that would be skinny high IQ people.

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  14. Scott says:

    Let’s be honest, you guys are already over-worked and under-paid. You don’t need the extra stress of trying to figure out how to allocate a bunch of books to different people you don’t even know. So just send them all to me, and let me worry about how to distribute them.

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  15. Nanno says:

    When I saw “HOW should we give away” my first reaction was: “well, come and hand them out”.

    I do like bob’s idea, however, I would not limit it to lunch. Closest total amount on a receipt gets it? “I’d like 8,5 beers please”

    Have a nice evening

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  16. johnjac says:

    I like random, because that is my best odds, given the other options. Unless the ‘other’ option is give to every John Jackson from Owasso, OK, who has a 2 dogs, 2 cats, and a bald spot, then I think ‘other’ would be my best option.

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  17. Eva says:

    I do get high on the idea of random assignment. You could ask these people after 1 year what happened to the book, just so, and compare it to a control group;-)

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  18. Ed says:

    I voted “Randomly”. However, I do really like the idea that it should be given to persons who’ve taken the time to comment on this post!

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  19. CPK says:

    T-shirt gun!!!

    Thumb up 4 Thumb down 0
  20. Adrienne S. says:

    Hi Guys!

    Any chance of this becoming available on e-Readers? I have a Nook and I’d love to get my hands on a copy!

    Thanks!

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  21. Erin says:

    I think you should give one to young economics students who are trying to get in the practice of looking at the world in a different way… i.e. myself…

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  22. Chris Murphy says:

    I voted ramdomly. So I think you should randomly give one to me.

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  23. Mayur says:

    Randomly…… You can choose me.

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  24. Lauriane says:

    Ask us questions that require tricks and fun and smarts. Make us earn the books through our own streaks of freakonomics :)

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  25. Rachel says:

    “Other”, but I think part of the phrase was missing: “Otherwise I will freaking storm your office”

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  26. Uthor says:

    Randomly to schools and libraries so everyone can read it if they want to.

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  27. caleb b says:

    Give away the books however, but charge $30 bucks in shipping. (we split 50-50)

    You know, I would argue that you could charge more for the books if they were signed. Of course, then you’d need to figure out what your signatures were worth. What better way than to auction off a limited number of signed copies?

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  28. Nick_L says:

    You should hold an auction or raffle (add signed copies etc for marginal value). You’d get useful information on the value of the book, the level of interest, etc. Donate the money of course. Possibly to pay for copies given to third world libraries. Which would bring in further free publicity, thus leading to greater sales.

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  29. Craig says:

    In the spirit of the book, you should play a giant game of Dictator. Give all the copies of the books to me, then I will make an offer to others on the forum, and they can choose to accept or reject my offer.

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  30. angela says:

    although i chose to give them out randomly, people write emails explaining why they want it came a close second. i agree with whoever thinks that poor college students should get them! i’m not an economics student, but i’m fascinated with your books/blog posts/podcasts. also, finding a part time summer job or any kind of job isn’t easy!

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  31. eric says:

    Make sure they are signed copies and one goes to me…randomly of course…

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  32. Dan says:

    I love random contests so much!

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  33. Dan says:

    Here’s my shot at winning randomly.

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