Not the Kind of Customer Review You Read Every Day

(iStockphoto)

You never know what you’ll run across while reading Yelp. While sussing out Philadelphia hotels, I came across this review:

First of all, let me just say that, if you can get a room, this is an excellent hotel. Don’t let the fact that a transgendered prostitute was arrested for killing an occupant here and tried setting fire to his room in November 2010. As with any hotel, you should be careful who you let into your room anyway.

The reviewer gave the hotel four stars out of five. It wasn’t the murder (which, though I was skeptical, was for real) that led him to deduct a star, but rather the low water pressure and bad hours at the fitness center.

And you wonder why companies are still nervous about the whole customer-review concept?


Aaron H.

I feel bad for the woman in the image you used. Is she supposed to represent the "transgendered prostitute"?

DQKennard

That was kind of my review of Toronto to my friends, when I visited some years back: Very nice city -- even the prostitutes and heroin dealers were polite when I turned them down.

keith

You have to really piss off a trans prostitute before they want to kill you, so no way that could have been the hotel's fault.

ThatMattGuy

Maybe it was the low water pressure that pissed her off, which would make it their fault.

kevin

"Don’t let the fact that a transgendered prostitute was arrested for killing an occupant here and tried setting fire to his room in November 2010. "

I don't drust reviews from anyone who cannot complete a thought.

Mister M

And you can't spell mister "I don't DRUST"

Eric M. Jones.

It's not the crime that gets you, it's the cover-up fire.

John

As a VP of a regional food company I am not uncomfortable with the idea of the customer-review concept. I welcome it and every businessman and company should as well.

Ugh!

It's not just customers. What about articles that name a restaurant then describe a graphic eye-witness mouse-in-the-salad incident?

http://www.freakonomics.com/2011/07/13/what-to-do-after-a-dining-disaster/

It's comes with the territory. You have to embrace the public (and what they choose to publicize), remember to be honest and forthright, and ride the wave wherever it takes you. And keep telling yourself "any publicity is good publicity", no matter how much you secretly doubt it.

Shane

On the other hand one might get lucky, like the Three Wolf Moon T-Shirt which began to attract brilliant ironic reviews:

Examples:

- Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather.

- Once I put it on my back I began to feel,,, different. My bust size increased by two cup sizes. Unfortunately, I am a guy so I will never go to the gym again but it was worth it.
http://www.amazon.com/Mountain-Youth-Three-Short-Sleeve/dp/B000OE2OLU/ref=cm_rdp_product

Apparently it drastically boosted demand for the shirt!