The Church of Scionology: Yuengling Beer Gallery

For the Freakonomics Radio hour-long special “The Church of Scionology,” Stephen Dubner and producer Suzie Lechtenberg traveled to Pottsville, PA for a day to chat with CEO scion Dick Yuengling at his brewery. Yuengling is the oldest brewery in America – currently run by Dick, who is the fifth generation to do so. One of his daughters will likely be the sixth-generation CEO, and the seventh-generation is apparently already in training. Here are some photos from the trip.

D.G. Yuengling & Son brewery in Pottsville, PA. Yuengling is America’s oldest brewery and has been making beer since 1829. During Prohibition they stayed afloat making “near beer” and ice cream. (Photo courtesy of Yuengling Brewery)

Dick Yuengling is the fifth-generation of Yuengling to run America’s oldest brewery. He turned the company around  (Photo courtesy of Yuengling Brewery)

Dick Yuengling gives us a tour of the brewery. The brew kettle is used for the final “beer cooking” stage , where it boils with hops and spices for aroma and flavor.

The Yuengling brewery was started in 1829 by David G. Yuengling. The bottling line was added in 1895 by David’s son, Frederick Yuengling. Both David and Frederick ran the company until their death.

The next generation of Yuenglings: (from left) Wendy Yuengling Baker, Debbie Yuengling-Ferhat, Jennifer Yuengling, Sheryl Yuengling (rear). Only two of Dick Yuengling’s daughters work at the plant: Wendy handles administration, and Jennifer is the plant coordinator. (Photo courtesy of Yuengling Brewery)

Yuengling is the second largest American-owned brewer. Last year, their volume was 2.2 million barrels. Despite a small market share nationally, the Yuenglings promise they will keep making beer.

Host Stephen Dubner picks a fresh one off the belt.


John B

Yuengling Original lager is, penny for penny, the best beer made in the US.

Hopefully, they will remain independent forever.

Thanks for the article.

Caleb b

Dube, You seriously might have the best job ever. Great podcast.

Shirley

Great feature, TERRIBLE headline. The casual reader could scan the article and leave with the impression Yuengling is associated with the Church of Scientology. That might not be good for Yuengling's business (and, yes, they make a great beer).

Tucker

I go to school in Philly, drink nothing but Yuengling.

Can't drink it back home...but Texas has a lot more local breweries now.

RGJ

Cute daughters who are heirs to a brewery. Do they own a golf course?

DaveyNC

Chug, chug, chug.........

Chris

I love this beer. Can't get it in Michigan. So everytime we are back in Philly we pick up a case.

Ed Yakamavage

I grew up in Pottsville with Dick Yuengling. He's a hard working, very successful businessman who truly believes that good people are the key to all. He's truly a highly likeable, problem solver. He's at work at 5:30 each morning and doesn't stay in his office. He's out in the Brewery talking to his people, ensuring the day to day issues are handled promptly and efficiently. His people know he cares and he has earned their respect. Around 7:00 PM, he calls it a day. It's nice to see good people succeed. Dick Yuengling is clearly one of them.

Scott-TheBrewClub.com

Yeah, I'm kinda confused at the title as well. Anyway, I do enjoy their Bock and most of their stuff is easy to find where I live. :-)

jblog

My roommates and I knew and drank Yuengling in college as a good, inexpensive regional brew.

Kudos to them for repositioning themselves as a mid-price premium beer. The lager is still good, and they make good Black and Tan.

SALLY SEXTON

FIRST HAD YOUR BEER IN ORLANDO, FLORIDA WHICH BROTHER INTRODUCED AT DISNEY. GREAT BEER ONLY ONE PROBLEM WE LIVE IN NOVI, MICHIGAN AND MICHIGAN DOES NOT GET IT. WHEN WE VISIT FLORIDA THE FIRST THING IS A TRIP TO THE LOCAL GROCERY STORE. WHEN WE RETURN TO MICHIGAN WE BRING ATLEAST 6 CASES TO SHARE WITH FAMILY AND FRIENDS. I HAVE TASTED MANY BEERS IN MY LIFE TIMEAND NOT ONE COMPARE TO THE GREAT TASTE OF YUENGLING ORIGINAL LAGER. ANY INDICATION WHEN AND WHERE MICHIGAN WILL GET IT? MANY THANKS FOR SOME GREAT STUFF.

SALLY SAXTON, NOVI, MI

Thomas Antony

Hey: A great name' Yuenglings' its sounds of beer gushing down your gullets'

stephen

All the BEER I"ve comsumed over the years ! Yuengling is my best !! taste, everything a beer must have, Yuengling has ! ALSO - Reasonably priced. Why RI,CT, CAN"T FIND YOUR BEER ! Dark & Tan my best ! USN Retired ~ Keep on brewing !!!