Does Eccentricity Raise the Value of Art?
Artists may often be eccentric, but does eccentricity increase the worth of an artist’s work? That’s the question asked by psychologists Wijnand van Tilburg and Eric Igou in a new paper on eccentricity and art. Here’s a summary from BPS Research Digest:
Wijnand van Tilberg and Eric Igou tested these ideas across five studies. In the first, 38 students rated a painting by Van Gogh more positively if they were first told about the ear-cutting incident. In two other studies, dozens more students rated paintings by a fictional Icelandic artist more positively and estimated it to be more valuable if they were told he had an eccentric personality, or if they saw a photograph showing him looking eccentric, unshaven with half-long hair (as opposed to seeing a photo showing him looking conventional, with short hair and neat clothing).
The fourth and fifth studies highlighted some caveats. Students rated the unconventional art of Joseph Beuys (“The Pack”) more positively if they were told that Beuys was eccentric in that he had a habit of carrying roadside stones on his head. However, the same yarn about Andrea del Verrocchio did not lead to higher ratings for his conventional art (“Lady of Flowers”). Similarly, seeing a photo of Lady Gaga crouching in an usual outfit (tight, all black, with shiny mask) led student participants to rate her as more highly skilled compared to seeing her seated in a conventional black dress; unless, that is, the students were told that Gaga’s eccentricity is fake and no more than a marketing ploy. In other words, eccentricity of the artist leads to more positive ratings of their work, unless that work is conventional, and/or the artist’s unusual behaviour is seen as contrived.