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How to Save $1 Billion Without Even Trying: A New Freakonomics Radio Podcast

When a pharmacist gets a headache, what do you think she’ll buy: Bayer aspirin or the much cheaper store brand?

You’ll find out on this week’s episode. Hint: the episode is called “How to Save $1 Billion Without Even Trying.” (You can subscribe to the podcast at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript; it includes credits for the music you’ll hear in the episode.) Read More »