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How to Create Suspense: A New Freakonomics Radio Episode

Our latest Freakonomics Radio episode is called “How to Create Suspense.” (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.) In this episode, we try to answer a few questions: Why is soccer the best sport? How has Harlan Coben sold 70 million books? And why does “Apollo 13” keeps you enthralled even when you know the ending?
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