Why is Bad Environmentalism Such an Easy Sell?

Season 6, Episode 33 We already know it’s not easy being green. But Stephen J. Dubner wants to know, “What about selling green?” It turns out that’s pretty easy. Plus: researchers are trying to figure out why we get bored and what it means for the economy. To find out more, check out the podcasts from which this hour was […]

How Safe Is Your Job?

This week on Freakonomics Radio, economists preach the gospel of “creative destruction,” whereby new industries — and jobs — replace the old ones. But in this era of technological wonder, has creative destruction become too destructive?

Am I Boring You? A New Freakonomics Radio Episode

Our latest Freakonomics Radio episode is called “Am I Boring You?" (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above.)

Researchers are trying to figure out who gets bored — and why — and what it means for ourselves and the economy. But maybe there’s an upside to boredom?

How to Save $1 Billion Without Even Trying: A Freakonomics Radio Rebroadcast

Our latest Freakonomics Radio episode is a rebroadcast called “How to Save $1 Billion Without Even Trying." (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above.)

The gist: Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don’t? And if we all did like they do, how much fatter might our wallets be?

How to Make a Smart TV Ad: A New Freakonomics Radio Episode

Our latest Freakonomics Radio episode is called "How to Make a Smart TV Ad." (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.)

I don’t watch too much TV but when I do, I see a lot of terrible commercials. They range from sophomoric to earnest to delusional. Occasionally you'll see a clever ad but almost never do you see one that's actually interesting.

Almost never -- but not never never.