Hoopers! Hoopers! Hoopers!

As CEO of Microsoft, Steve Ballmer was famous for over-the-top enthusiasm. Now he’s brought that same passion to the N.B.A. — and to a pet project called USAFacts, which performs a sort of fiscal colonoscopy on the American government.

How Big is My Penis? (And Other Things We Ask Google)

On the Internet, people say all kinds of things they’d never say aloud — about sex and race, about their true wants and fears. Seth Stephens-Davidowitz has spent years parsing the data. His conclusion: our online searches are the reflection of our true selves. In the real world, everybody lies.

There’s A War On Sugar. Is It Justified?

Some people argue that sugar should be regulated, like alcohol and tobacco, on the grounds that it’s addictive and toxic. How much sense does that make? We hear from a regulatory advocate, an evidence-based skeptic, a former FDA commissioner — and the organizers of Milktoberfest.