How to Save $1 Billion Without Even Trying (Ep. 178 Rebroadcast)

Our latest Freakonomics Radio episode is a rebroadcast called “How to Save $1 Billion Without Even Trying." (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above.)

The gist: Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don’t? And if we all did like they do, how much fatter might our wallets be?

How to Save $1 Billion Without Even Trying (Ep. 178)

When a pharmacist gets a headache, what do you think she’ll buy: Bayer aspirin or the much cheaper store brand?

You'll find out on this week's episode. Hint: the episode is called “How to Save $1 Billion Without Even Trying.” (You can subscribe to the podcast at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)