When Willpower Isn’t Enough: A New Freakonomics Radio Podcast

One of the most compelling talks I saw at this year's American Economics Association conference was by Katherine Milkman, an assistant professor at the Wharton School at Penn. She holds a joint Ph.D. in computer science and business, but her passion is behavioral economics -- and, specifically, how its findings can be applied to help people in their daily lives. Milkman and her research are the focus of our latest Freakonomics Radio episode, "When Willpower Isn't Enough." (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.)