It’s Your Problem Now

No, it’s not your fault the economy crashed. Or that consumer preferences changed. Or that new technologies have blown apart your business model. But if you’re the C.E.O., it is your problem. So what are you going to do about it? First-hand stories of disaster (and triumph) from Mark Zuckerberg, Steve Ballmer, Satya Nadella, Jack Welch, Ellen Pao, Richard Branson, and more. (Part 4 of a special series, “The Secret Life of C.E.O.’s.”)

How to Become a C.E.O.

Mark Zuckerberg’s dentist dad was an early adopter of digital x-rays. Jack Welch blew the roof off a factory. Carol Bartz was a Wisconsin farm girl who got into computers. No two C.E.O.’s have the same origin story — so we tell them all! How the leaders of Facebook, G.E., Yahoo!, PepsiCo, Microsoft, Virgin, the Carlyle Group, Reddit, and Bridgewater Associates made it to the top. (Part 2 of a special series, “The Secret Life of C.E.O.’s.”)

What Does a C.E.O. Actually Do?

They’re paid a fortune — but for what, exactly? What makes a good C.E.O. — and how can you even tell? Is “leadership science” a real thing — or just airport-bookstore mumbo jumbo? We put these questions to Mark Zuckerberg, Richard Branson, Indra Nooyi, Satya Nadella, Jack Welch, Ray Dalio, Carol Bartz, David Rubenstein, and Ellen Pao. (Part 1 of a special series, “The Secret Life of C.E.O.’s.”)