When the White House Got Into the Nudge Business

Season 7, Episode 6 This week on Freakonomics Radio: a tiny behavioral-sciences startup in the Obama White House tried to improve the way federal agencies did their work. Considering the size (and habits) of most federal agencies, it wasn’t so simple. Plus: a terrorism summit. Stephen Dubner reviews what we do and don’t know about terrorism; what’s […]

The White House Gets Into the Nudge Business

A tiny behavioral-sciences startup is trying to improve the way federal agencies do their work. Considering the size (and habits) of most federal agencies, this isn’t so simple. But after a series of early victories -- and a helpful executive order from President Obama -- they are well on their way.