How Safe Is Your Job?

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(photo: Mads Bødker)

Season 5, Hour 36

This week on Freakonomics Radio, economists preach the gospel of “creative destruction,” whereby new industries — and jobs — replace the old ones. But in this era of technological wonder, has creative destruction become too destructive?

Then, we explore a series of interesting ads selling Prudential financial products and featuring the Harvard psychology professor Dan Gilbert. They just might be tiny behavioralist masterpieces that draw on academic research and data visualization to make points that are almost never made in public discourse— much less on TV.

To learn more, check out the podcasts from which this hour was drawn: “How Safe Is Your Job?” and “How to Make a Smart TV Ad.”

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