The Church of ‘Scionology’

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The next generation of Yuengling’s beer, poised to take the lead: (from left) Wendy Yuengling Baker, Debbie Yuengling-Ferhat, Jennifer Yuengling, Sheryl Yuengling (rear) (Photo courtesy of Yuengling Brewery)

Season 6, Episode 18

On this week’s episode of Freakonomics Radio: if you’ve built a successful business — be it a bakery, a carmaker or a newspaper — who continues the legacy when you retire?

For many Fortune 500 companies, the answer is obvious: one (or more) of your children take the helm. But let’s get beyond the nepotism and silver spoons, real and imagined. Do the numbers support mixing business and blood ties?

To find out, Stephen J. Dubner learns about Japanese adoption practices and visits America’s oldest brewery. Plus, Warren Buffett’s youngest son, Peter Buffett, talks about why he didn’t follow in his father’s footsteps.

To find out more, check out the podcasts from which this hour was drawn: “The Church of ‘Scionology” and “Growing Up Buffett.”

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