Think Like A Child (Rebroadcast)
Season 6, Episode 7
On this week’s episode of Freakonomics Radio: Why would anyone want to think like a child? Aren’t kids just sloppy, inchoate versions of us? Hardly. As Stephen Dubner and Steve Levitt describe in their book Think Like a Freak, it can be very fruitful to think like a child.
And then, how can we get kids to eat healthier food? Educational messaging sounds like a good idea, but kids don’t respond to it. So why not bribe them?