Archives for advice



In Praise of Mediocrity: An Excerpt From James Altucher’s Choose Yourself!

James Altucher, who has shown up on this blog a number of times — and who was having lunch with me when we saw a lady get a mouse in her salad — has a new book out. It’s called Choose Yourself! Be Happy, Make Millions, Live the Dream. It is a classic Altucherian blend of insight, candor, and calamity. He has already made news with the book by letting Bitcoin users buy it ahead of the official release, and he is also giving people their money back if they read the whole book. Since he’s essentially giving the book away for free, we thought we might as well offer a free excerpt here. It is a chapter in praise of mediocrity. My favorite passage by far is this one:

The best ideas are when you take two older ideas that have nothing to do with each other, make them have sex with each other, and then build a business around the ugly bastard child that results. The child that was so ugly nobody else wanted to touch it. Look at Facebook: combine the internet with stalking. Amazing!

Enjoy! Read More »