Early Adopters — What’s Hot Tomorrow? A Guest Post

Bill Tancer, the general manager of research at Hitwise and author of Click: What Millions of People Are Doing Online and Why it Matters, blogged here earlier this week about Internet trends and data. This is the last of three posts on the subject. Internet behavioral data provides unprecedented insights as to how current events […]

Gas Prices and Measuring Internet Sensitivity

Bill Tancer, the general manager of Hitwise and author of Click: What Millions of People Are Doing Online and Why it Matters, blogged here earlier this week about Internet trends and data. This is the second of three posts on the subject. One of the things that I’ve learned from monitoring the Hitwise aggregate search […]

Did the Economic Stimulus Plan Overstimulate Some? A Guest Post

Bill Tancer is the general manager of research at Hitwise, which analyzes Internet trends and data ranging from American Idol predictions to which days of the week are most popular for porn searching. He has appeared on this blog quite a few times. He is the author of a new book, Click: What Millions of […]

Paul Is Not Dead (But He Might Be More Popular If He Were)

A reader named John Grund wrote in to lament the relative unpopularity of Paul McCartney — relative, that is, to John Lennon. Grund bases his assumption on a Google Trends search of the two men’s names. Indeed, aside from the occasional spike, McCartney lags behind his long-deceased mate (Lennon is in red): “You might think […]

What makes people search for Freakonomics on the web?

Bill Bennett, apparently. Or was it Good Morning America? Or World News Tonight? Or an ad in USA Today? Causality is not always easy to identify. The following chart, kindly supplied by Bill Tancer from www.hitwise.com, documents Freakonomics’ share of the web traffic from the millions of internet users that Hitwise tracks (and for fun, […]