It’s fundraising season again here at Freakonomics Radio. This episode is a rebroadcast of the first time that we asked listeners to donate to help keep our public-radio podcast going strong. This episode is called “How to Raise Money Without Killing a Kitten.” (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)
In this podcast you’ll hear the economist John List give us the gospel of fundraising — what works, what doesn’t, and why. List and economist Uri Gneezy write about the science of charitable giving in their book The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life. Read More »
(HT: Lots of people — thanks!)
1. Wow! Listeners have so far responded way, way, way better than Levitt predicted they would in the podcast — so: 1a) Thanks!; and 1b) Nice job in proving a pretty smart guy very wrong.
2. Some of your comments and e-mails noted that WNYC’s fund-raising site doesn’t allow for contributions via PayPal, text, Flattr, Bitcoin, etc. That is true. Hopefully some of these avenues will be added over time. Some of you also noted that the podcast already has advertising, so why are we also asking for contributions from listeners? Good question. Short answer: WNYC is the funding producer of our podcast, and as such is responsible for paying all our producer and engineer salaries, studio time, field-recording costs, music-licensing costs, bandwidth, and a million other things, like the transcription of interviews (for every minute of talking that ends up in the podcast, we’ve probably got about five minutes of interview tape). We are grateful for the advertisers on our podcast, but that revenue is not nearly enough to produce the podcast. That’s why we came to you, our listeners, for additional support. Read More »
Our latest podcast is called “How to Raise Money Without Killing a Kitten.” (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)
In this podcast you’ll hear the economist John List, who is no stranger to this blog’s readers, give us the gospel of fundraising — what works, what doesn’t, and why. List and economist Uri Gneezy write about the science of charitable giving in their new book The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (which you all helped name, sort of). Gneezy has also appeared previously on Freakonomics Radio, in our podcast “Women Are Not Men,” describing his research on gender and competition in Africa and India.
In this episode, List gives us a lot of ideas about how to successfully raise money — like using good old-fashioned guilt, for instance. (It’s hard to say no when a Girl Scout knocks at your door, and not just because Thin Mints are delicious.) Also, people love winning prizes, so attaching a lottery or raffle to your fund-raising effort is a good idea. There’s also a herd mentality: people are more inclined to donate if they hear their friends are donating. Read More »
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As part of a broader study of the online presence of parties, party leaders, and Presidential candidates in Australia, France, Germany, Italy, Spain, the U.K., and the U.S., I tested whether and how rapidly their staffs responded to two types of emails (sent from separate fictitious accounts in the official language of each country): one asking for their positions on taxes (a cross-cutting issue that should not strongly differentiate between different types of parties), the other pledging to be willing to volunteer for them and asking for directions on how to do so. Emails were sent in the two weeks prior to national elections between 2007 and 2010 to a total of 142 parties and candidates. The results speak volumes to the lack of responsiveness among political actors: excluding automated responses, only one in five emails received a reply within one business day.
Here now is a new List paper, co-authored with Stefano DellaVigna and Ulrike Malmendier, published in the Quarterly Journal of Economics, called “Testing for Altruism and Social Pressure in Charitable Giving.” Read More »
Michael Knetter may just go down in history as one of the greatest fundraisers of all time. Knetter is the dean of the Wisconsin Business School. Other universities have managed to raise substantial amounts of money by naming their business schools after generous donors (think Carlson, Tuck, Goizueta, Sloan, etc.). But Knetter did something far […] Read More »