This week’s episode of Freakonomics Radio is called “There’s No Such Thing As A Free Appetizer.” (You can subscribe to the podcast at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.)
It was inspired by an e-mail from a listener named Larry Tingen, a college math instructor:
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My fiancee and I are avid listeners and lovers of Freakonomics. We were at a Mexican restaurant this weekend and the first thing that happens is we are given chips and salsa — even before drink orders. Kelli asked me why I thought so many restaurants serve you free food (e.g. chips and salsa, bread, etc.) prior to taking your order? I couldn’t come up with a good reason. To me, it seems to go against the restaurant’s financial interest because most people will “fill up” on the free food, then order a smaller/cheaper meal. … Does the free food make customers more likely to order meals that have a better profit margin? What’s going on here?
Two years ago, we did a podcast on a dining experience Stephen Dubner had at Le Pain Quotidien. The podcast was called “Mouse in the Salad,” so you can probably guess what happened. And it looks like animals in salads are all the rage lately — The Atlantic Wire reports that a Wall Street Journal editor recently found a frog in her Pret A Manger nicoise salad. The reason given by Pret was similar to the one given by Le Pain Quotidien CEO Vincent Herbert in our podcast: it’s organic. From WSJ.com:
Ellen Roggemann, vice president of brand marketing for the company in the U.S., said that Pret A Manger’s goal of selling “handmade natural food,” often made from organic ingredients, could be partially to blame for the frog in the salad.
“We don’t use any pesticides with our greens and they go through multiple washing cycles,” she said. “An unfortunate piece of organic matter has made its way through,” she added.
If you want to remind yourself what a really good magazine article can be, check out Willy Staley‘s N.Y. Times Magazine piece “22 Hours in Balthazar.” Balthazar is a SoHo restaurant that’s been around long enough to be an institution but is still good enough to inspire devotion from scene-setters, tourists, and locals alike. How?
That’s the question the article (and photographs) answer, in an elegant and fact-filled manner. For instance:
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For now, everything is quiet at Balthazar. The last guests from the night before left just a few hours ago, and the nighttime porters are still finishing their thorough scrub of the restaurant. But the delivery trucks are starting to arrive all over again, idling on Crosby. Men in lifting belts wheel hand trucks stacked high with food from across the globe: 80 pounds of ground beef, 700 pounds of top butt, 175 shoulder tenders, 1 case of New York strips, all from the Midwest; 5 pounds of chicken livers, 6 cases of chicken bones, 120 chicken breast cutlets; 30 pounds of bacon; 300 littleneck clams, 110 pounds of mussels from Prince Edward Island, another 20 pounds from New Zealand, 50 trout, 25 pounds of U10 shrimp (fewer than 10 pieces per pound), 55 whole dorade, 3 cases of escargot, 360 Little Skookum oysters from Washington State, 3 whole tunas, 45 skates, 18 black sea bass, 2 bags of 100 to 120 whelks, 45 lobster culls. That’s just the fish and meat order.
I was at a restaurant the other day which had an interesting feature: the two menus they gave us listed different prices for the same items. One menu quoted $12 per margarita and the other offered the exact same drink for $11.
For a split second I wondered whether the restaurant was carrying out some sort of pricing field experiment. I’m pretty sure, though, that wasn’t the case. Just regular old incompetence, I suspect.
I wouldn’t usually pay $11 or $12 for a margarita, but I was so curious in this circumstance that I went ahead and ordered one. (Well, actually, I ordered three by the time I was done.)
What was the true price? Strangely, it turned out not to be $12, or even $11. They charged me exactly $7.94 per drink.
Luckily, I didn’t know that in advance or I might have had a fourth margarita, which definitely would have been a bad idea.
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When I was studying abroad in China (2006) a friend told me that I should always insist on getting the receipt whenever I ate at a restaurant, because the receipts are scratch-off lottery tickets.
I didn’t think very much of it at the time (as a visitor, I didn’t think I’d ever collect any winnings), but one of the Freakonomics podcasts that talked about capturing unreported income (I think it was “The Tax Man Nudgeth“) reminded me of their ingenious system to encourage customers to demand that restaurants report their income.
Went to a one-star Michelin restaurant in Bonn last night. One of the best meals I’ve ever eaten. Three of the four of us ordered the five-course prix fixe all-vegetarian menu. As we left, I thanked the chef-owner — who responded “Despite it being vegetarian!”
He seemed slightly upset about serving this menu. Was it because his revenue from it was only €63 compared to €91 for a five-course regular menu (which had one meat and one fish course)? Maybe. But I don’t believe the vegetarian menu used less labor, nor was there a €28 difference in materials cost. Read More »
Adriano Dutra Teixeira, a Brazilian economist, sent us this photo from a restaurant. As he translates:
“Social Responsibility: 50% discount on meal for clients over 70 or bariatric surgery (stomach reduction).”
I thought it was hilarious! So I wrote a blog post with a microeconomic approach to the promotion, using price discrimination.
I had to chuckle, in part because we’re finishing up a podcast about commitment devices, in which Levitt offers some bizarre alternatives to bariatric surgery (which we wrote about here), since it is such a drastic commitment. Read More »