The first researcher to systematically investigate human sexual desire was the Indiana University sociologist Alfred Kinsey, more than 60 years ago. Kinsey spent years surveying people's sexual habits, interviewing thousands of middle-class Americans in the 1940s and '50s. But what if all that information had been publicly available? What if you could access the secret sexual behaviors of more than 100 million men and women from around the world?
Today, thanks to the internet, you can.
In what is claimed to be the largest experiment ever, two neuroscience PhDs from Boston University, Ogi Ogas and Sai Gaddam, analyzed a billion web searches, a million web sites, a million erotic videos, millions of personal ads, thousands of digital romance novels, and combined it all with cutting-edge neuroscience.