In a new blog post, Stephen Wolfram lays out some of the data from Wolfram/Alpha Personal Analytics for Facebook project. He looks at average network size; how network size varies with age, gender, and location (among other things); and, our favorite, what people talk about on Facebook at different ages:
People talk less about video games as they get older, and more about politics and the weather. Men typically talk more about sports and technology than women — and, somewhat surprisingly to me, they also talk more about movies, television and music. Women talk more about pets+animals, family+friends, relationships — and, at least after they reach child-bearing years, health. The peak time for anyone to talk about school+university is (not surprisingly) around age 20. People get less interested in talking about “special occasions” (mostly birthdays) through their teens, but gradually gain interest later. And people get progressively more interested in talking about career+money in their 20s. And so on. And so on.
(HT: Justin Wolfers)
For years now, Facebook watchers have wondered when the company would unleash the potential of its underpowered search bar. (Nobody has feared this day more than Google, which suddenly faces a competitor able to index tons of data that Google’s own search engine can’t access.) They have also wondered how a Facebook search product might work. Now we know. Graph Search is fundamentally different from web search. Instead of a Google-like effort to help users find answers from a stitched-together corpus of all the world’s information, Facebook is helping them tap its vast, monolithic database to make better use of their “social graph,” the term Zuckerberg uses to describe the network of one’s relationships with friends, acquaintances, favorite celebrities, and preferred brands.
New research (gated, sorry) by John Helliwell and Haifang Huang suggests the answer may be no, especially for those most in need of friendship. Depending on your perspective, this may strike you as a) revelatory or b) from the Dept. of “Duh.” The abstract:
A recent large Canadian survey permits us to compare real-time and on-line social networks as sources of subjective well-being. The sample of 5,000 is drawn randomly from an on-line pool of respondents, a group well placed to have and value on-line friendships. We find three key results. First, the number of real-life friends is positively correlated with subjective well-being (SWB) even after controlling for income, demographic variables and personality differences. Doubling the number of friends in real life has an equivalent effect on well-being as a 50% increase in income. Second, the size of online networks is largely uncorrelated with subjective well-being. Third, we find that real-life friends are much more important for people who are single, divorced, separated or widowed than they are for people who are married or living with a partner. Findings from large international surveys (the European Social Surveys 2002-2008) are used to confirm the importance of real-life social networks to SWB; they also indicate a significantly smaller value of social networks to married or partnered couples.