This month, Moscow is offering free subway rides to passengers who can do 30 squats. It's part Olympic fever, part healthy-lifestyle promotion, via the Wall Street Journal (and be sure to check out the pictures):
Moscow city officials are now offering free rides on the subway to any passenger who does 30 squats before crossing the ticket barrier to enter the metro in an effort to promote physical fitness and sports, according to Russian state media reports.
Each squat will be counted by a special machine marked with the Olympic logo that will be placed next to electronic ticket vending machines.
“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, was quoted by state-run news wire RIA-Novosti as saying.