The Growth of the Schwag Commentariat

In a recent post revealing the answer to our latest pop quiz, commenter “nemo” asked, “Do you have stats regarding the average [number] of comments per post versus the average number of comments per post that promises schwag?”

Excellent question.

Over the past few months, for typical posts (i.e., not including “FREAK-est Links” or other similar short posts), here is the average number of comments per post:

38.

And the average number of comments for posts promising schwag?

362.

(To be sure, the motto contest drove up this figure considerably.)

This is not the first time we’ve addressed blog comments; here’s an old post asking who comments on blogs, and why.