FREAK Shots: Compel Them With Empathy
A recent FREAK Shot sparked a series of photo submissions and comments about the best way for a sign to get people to do what it’s asking.
In this video, Wired contributing editor Daniel Pink claims the most effective signs appeal to people’s empathies and don’t just give a command. (HT: Ross)
He recommends, for example, preempting “Pick up after your dog,” with “Children play here.”
Which would you be most — or least — inclined to heed?