Our Daily Bleg: What Are the Best Corporate Mottoes?

Our resident quote bleggar Fred Shapiro, editor of the Yale Book of Quotations, is back with another request. If you have a bleg of your own — it needn’t have anything to do with quotations — send it along here.

This week I would like to solicit suggestions of famous, official or unofficial, internal corporate mottoes.

I mean things like Google’s “Don’t be evil” or IBM’s “THINK,” which are directed at guiding employees or focusing corporate strategy rather than being advertising slogans.

Pops Blair

Defend Your World - www.myyeti.com


I was driving through a Chick-Fil-A and saw a sign directed to the employees: "No cursing in English or Spanish."


One of Kellogg's internal values is "assume positive intent." Simple but powerful since so much of life is human interaction.


In the project management department at a GM plant I once worked at:

Anyone can do it with time, money, and people.


US Army Special Forces: "De oppresso liber", which they translate as "To free the oppressed."


When I worked for Amazon.com in Grand Forks, ND, they wanted us to come up with a slogan for their new "Marketplace Sellers" system. The local favorite was "Grand Forks jobs with benefits."

It was not chosen.


Microsoft: "Change the world or go home" http://bit.ly/2kYN96

Microsoft: "Your potential. Our passion." (thanks to Kishore;)


"The beatings will continue until morale improves" comes to mind.

On a more serious note when I was working at a local grocery store "What can I do for YOU today?" was a popular slogan for a while.



"Always do what is right by the customer" and

"The customer is always right"


"Sure it's ugly, but it gets you there" (w/ a pic of the lunar lander)


"Dress casual, work smart"

Optiver (Prop trading firm)

Magnus Falk

Adidas finally came up with a truly great one in "Impossible is nothing".


Some oldies:

DuPont? - "Better living through Chemistry"

GE - "Progress is our most important product"

GM - "GM - Mark of Excellence"

Ford - "Quality is Job 1"

Zenith - "The quality goes in before the name goes on"

IBM - "IBM means service"

Maytag - "The Dependability People"

DeBeers - "A diamond is forever"

State of Wisconsin - "Forward"

AT&T - "Communications is the foundation of democracy"


Panasonic...just slightly ahead of our time

and by

Nasa "Cheaper, faster, better."

State of Minnesota day treatment "Putting people first"

State of Minnesota crisis home "We are Crisis Practitioners"


"Employees must wash hands". Thank God for that one.


At one time, and maybe still:

Computer Sciences Corporation: "Go ahead. We're listening."

Nortel Networks: "Business made simple."


I've always been a fan of Bose: "Better sound through research."

Knowing many people who have worked at Bose, I can vouch for its accuracy, too. Research gets both resources and respect.



This gets used in the tagline of many of E*TRADE's commercials, but there are internal versions as well:

Go beyond the ordinary, be E*TRAORDINARY.

And so on.


think ultimate


Internal motto for Vodafone.

"Red, Rocksolid and Restless"