Our Daily Bleg: What Are the Best Corporate Mottoes?

Our resident quote bleggar Fred Shapiro, editor of the Yale Book of Quotations, is back with another request. If you have a bleg of your own — it needn’t have anything to do with quotations — send it along here.

This week I would like to solicit suggestions of famous, official or unofficial, internal corporate mottoes.

I mean things like Google’s “Don’t be evil” or IBM’s “THINK,” which are directed at guiding employees or focusing corporate strategy rather than being advertising slogans.


At Lenovo (China office at least)

Join the New World Culture

and above every urinal in the washroom:

Near the Container, Be a Gentleman.


Cisco's is "Changing the way the world works, lives, plays and learns"


I've always been a fan of Canon's slogan (not motto) "Advanced Simplicity".

Ironically, its apparent contradiction seems to embody what another company does -- Apple.

They work extremely hard to produce things which seem simple and obvious.

It's only when you look at the attention to detail, or try to reproduce the same "simple" things yourself, that you realise how advanced their products are.


When I was an undergrad student (the first time around) I went to the UW Stevens Point, the local brewery--Point Special--didn't distribute very far and their slogan was:

"When you're out of Point, you're out of town!"

Great t-shirts....

Tim Deters

The motto of the US Army airborne forces: Death from Above.


My ex gf went to school in St. Louis. There's a local beer there called Dirt Cheap.

"The more she drinks, the better you look."


I think GE these days is "Imagination at work"


The Chick-Fil-A post reminded me of their slogan "We make cows happy." or something along those lines.

US Navy Rescue Swimmers- "So others may live."


JPMorgan - First Class Business in a Frist Class way


In Latin America, Burger King's slogan is: "Probando es que se sabe".

Translated to English, it would be "You only know if you try it".

This could apply to a whole number of things within the company and in everyday life. It is obvious though, that this slogan also has a lot to do with their idea of variety that they have in their menus.


The Ritz-Carlton

"We are ladies and gentlemen serving ladies and gentlemen"


One that is considered one of the best is Hebrew National "We answer to a higher authority"

jim again

One of the tenants in a building I used to rent was a Lamp Company.

Under the return address section of their envelopes was:

"We Never Forget A Customer"

that was the "BEST" they could do. *sigh*


some sales motivation from Glengarry Glen Ross:

Blake: We're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac Eldorado. Anybody want to see second prize?

[Holds up prize]

Blake: Second prize is a set of steak knives. Third prize is you're fired.


"Innovate or Die"

-Specialized Bicycle


Enron: "Ask Why"


EDS had a very simple one: "Solved". I always liked that one.


My personal motto is shamelessly stolen from the Ferengi Rules of Aquisition

“It's always good business to know about your customers before they walk in your door.”


This is actually from the film Boiler Room (though it may have originated somewhere else.)

As director of sales for a small NY tech company, whenever a rookie asks for some starting advice on the phones, we tell them to simply remember the ABC: Always Be Closing.


In the 70s, IBM employees here in Australia had several different slogans to fit the initials. Two I can remember were "I've been married" which reflected the high divorce rate, and "Intercourse beats masturbation". I am not sure what the latter reflected.