Freakonomics Quiz: What Is the Most Addictive Thing on Earth?

I was talking with Gary Becker, a Nobel laureate economist, a while back about addiction (among his many other accomplishments, Becker introduced the idea of rational addiction).

When he told me his opinion as to the most addictive good, I was initially surprised and skeptical. On further reflection, I believe he is right.

So here is the quiz: what does Gary Becker think is the most addictive thing on earth?

Freakonomics schwag to the first person to post the right answer in the comments.

Addendum: The answer and the winners are announced here.


Kiril

Friends

Ben

ourselves

K. Lackeos

newness/upgrades

dan

"Can’t believe no one has said Dorito’s"

Ultimate Spicey Doritos, not the normal kind! Wuss!!!!

Taed

Finding reasons where there may be none. Trying to explain that which can't be explained.

James Farley

kissing

plastics

plants

grass

self importance

pain

Izmeina

oil

James Farley

Trees

Bacteria

Paper

Tribal Behaviour

Conforming

Competition

drugs

Louis Calade

Pencil

ColonelDecker

Obamania

Snidely

Breathing

Sean P.

If we're going for addictive and beneficial.

Exercise

Exercise is shown to be quite addictive. I know if I don't get my running fix I start to have withdrawal symptoms.

sinda

Is it just me, or has this query engenedered more comments than usual?

Connectivity - the internet, wi-fi, mobile phones, e-mail - the whole lot.

KN

Nicotine.

5cott

kindness

Monte Home

Pringles

Louis Calade

Bullying

Denise

Curiosity.

Akhilesh

Rush Limbaugh (and the like).

Delusion.

Imani Lateef

Being Right. Communication.