Freakonomics Quiz: Anointing the King

As we begin work on the illustrated version of SuperFreakonomics, I’ve been delving deeper into my father’s illustrious career in medical research. As some of you may know, he earned the moniker the “King of Farts” for his pathbreaking work on flatulence.

So in my continual (and seemingly fruitless) attempt to stump the readers of this blog, I offer what may be the most difficult Freakonomics quiz ever:

What magazine was the first to use the phrase “King of Farts” in reference to my father’s research?

The usual Freakonomics schwag to the first commenter to identify the magazine.


Michael

New England Journal Of Medicine

Or Perhaps

Playboy

Dmitri Leybman

It was GQ magazine.

Shane

GQ

Doug

GQ

Brian Radzicki

I believe it was GQ.

Marc

GQ?

PMartin

Wasn't it GQ magazine? Back when Levitt was in high school. Saw that in an excerpt from a session at Emory.

WholeMealOfFood

GQ

Rock

GQ?

AdamB

Popular Science? I would love to see that cover art!

Zaxecivobuny

GQ

SnotRag Dave

GQ

David G

GQ

Quin

Nature

Brian S

To be different I'll say Mad Magazine

SPM

I'm going with nature.

erich Viedge

My guess is the magazine Gut which is the trade magazine for gastroenterologists. It's a guess. I haven't googled it or anything.

Tim

I'm going to go with GQ

Robin

Beans and Cabbage Monthly?

F.A.E.L.

A lot of people have said GQ so I guess I'll try Penthouse (Playboy was already taken)