he NFL's Best Real Estate Isn't For Sale. Yet.: The NFL is very good at making money. So why on earth doesn't it sell ad space on the one piece of real estate that football fans can't help but see: the players themselves?
This weekend, the NFL makes its annual pilgrimage to London for a one-off game at Wembley Stadium. This year, the Denver Broncos play the San Francisco 49ers. The game will be played just like it's played in the States, but it'll look a bit different.
For a typical NFL game, the only advertising visible at field level comes from sponsors who, according to the NFL, are related to the playing of the game itself: the Gatorade cooler, the Motorola headsets, Wilson footballs, Riddell helmets and a small Reebok logo on the uniforms. But in London, the league opens up the playbook and sells field advertising for products that have nothing to with the game of football. (Or at least playing the game - beer, for instance.)