How the San Francisco 49ers Stopped Being Losers (Ep. 350 Update)

One of the most storied (and valuable) sports franchises in the world had fallen far. So they decided to do a full reboot — and it worked: this week, they are headed back to the Super Bowl. Before the 2018 season, we sat down with the team’s owner, head coach, general manager, and players as they were plotting their turnaround. Here’s an update of that episode.

How to Stop Being a Loser

Season 8, Episode 4 The San Francisco 49ers, one of the most valuable sports franchises in the world, also used to be one of the best. But they’ve been losing lately — a lot — and one of their players launched a controversy by taking a knee during the national anthem. So why is everyone […]

Extra: Full Interviews With Jimmy Garoppolo, Joe Staley, Mike McGlinchey, and Kyle Juszczyk

Stephen Dubner’s conversations with members of the San Francisco 49ers offense, recorded for Freakonomics Radio episode No. 350, part of the “Hidden Side of Sports” series.

How to Stop Being a Loser (Ep. 350)

The San Francisco 49ers, one of the most valuable sports franchises in the world, also used to be one of the best. But they’ve been losing lately — a lot — and one of their players launched a controversy by taking a knee during the national anthem. So why is everyone there so optimistic? To find out, we speak with the team’s owner, head coach, general manager, and star players, including their new $137.5 million quarterback. (Ep. 2 of “The Hidden Side of Sports” series.)