thought you would enjoy this. a man in the security line at toronto airport today recognized me, pulled out a copy of freakonomics, and made me sign it. we are totally co-branded! cheers, m.
For what it is worth, neither Dubner or Levitt has ever been recognized by a stranger and been asked to sign Freakonomics. (or The Tipping Point or Blink, for that matter).
Malcolm has a typically outstanding piece in the most recent New Yorker on Steven Johnson’s new book.