How Sexy Is Freakonomics?

The answer is, apparently, not very.

Several months ago, Newsweek magazine proclaimed economics the “sexiest trade alive,” arguing that “There’s no doubt that Freakonomics did its part in glamorizing the trade.”

But in Turkey, where our book has recently been published, the book alone clearly did not have enough sex appeal. So the publisher had to sex it up with this cover:

According to Dr. N. Emrah Aydinonat, a professor of economics at Ankara University (who was kind enough to send us the image), the title is
Görünmeyen Ekonomi: Dünya Gerçekte Nasýl Ýþliyor, which translates as The Invisible Economy: How the World Works in Reality. Like I said, not very sexy.


zbicyclist

There's an apple (with an orange inside) on the "standard" cover.

I'm guessing this is Eve?

Dr. Vino

Wow! The UK cover is still the best I've ever seen for an economics book.
And it's cheaper than the (hardback) American version! Aribtrage alert!
http://www.amazon.co.uk/gp/product/0141019018/202-1782817-8550255?v=glance&n=266239&s=gateway&v=glance

Josef Svenningsson

Here's a rather unrelated piece of information but I thought you might like to hear about it.

This weekend an economist at Gothenburg University, Gothenburg, Sweden wrote an article in the local newspaper discussing how to increase the incentive for soccer teams to score more goals. He noted that the recent world cup was the second worst in history when it comes to the number of scored goals. His concrete suggestions was to remove one player from each team and make the goals about 10% bigger.
Pretty Freakonomish :-)

zbicyclist

There's an apple (with an orange inside) on the "standard" cover.

I'm guessing this is Eve?

Dr. Vino

Wow! The UK cover is still the best I've ever seen for an economics book.
And it's cheaper than the (hardback) American version! Aribtrage alert!
http://www.amazon.co.uk/gp/product/0141019018/202-1782817-8550255?v=glance&n=266239&s=gateway&v=glance

Josef Svenningsson

Here's a rather unrelated piece of information but I thought you might like to hear about it.

This weekend an economist at Gothenburg University, Gothenburg, Sweden wrote an article in the local newspaper discussing how to increase the incentive for soccer teams to score more goals. He noted that the recent world cup was the second worst in history when it comes to the number of scored goals. His concrete suggestions was to remove one player from each team and make the goals about 10% bigger.
Pretty Freakonomish :-)