When Bad Spelling Is Good for Business

As James Altucher reports on his daily blog watch on TheStreet.com, the sale of domain names remains a very big business. This year, Diamonds.com went for $7.5 million, Vodka.com for $3 million, and Cameras.com for $1.5 million. According to DNJournal‘s list of the top sales in 2006, the 23rd biggest sale, going for $242,400, was Mortage.com. Not Mortgage.com, mind you, but Mortage. As Altucher notes, “people can’t spell mortgage, but they are still getting loans.” This should cheer Altucher himself; his latest website is Stockpickr.com.