The Gift-Card Economy

What do a gym membership, a bottle of prescription pills, and a holiday gift card have in common? You’ll have to read our New York Times Magazine column to find out. As always, we’ve posted some of the research behind the column elsewhere on this site. You’re welcome to leave comments on this post.

And thanks to Rory O’Connell, who got us thinking about this topic.

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  1. budfox says:

    Enjoyed the eBay giftcard spreadsheet on the NYT link – though I’m not sure what would drive someone to pay more for the card than it’s worth…. Perhaps the heat of a bidding war clouds one’s judgment.

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  2. budfox says:

    Enjoyed the eBay giftcard spreadsheet on the NYT link – though I’m not sure what would drive someone to pay more for the card than it’s worth…. Perhaps the heat of a bidding war clouds one’s judgment.

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  3. pawntorook4 says:

    does it have to do with seniorage?

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  4. pawntorook4 says:

    does it have to do with seniorage?

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  5. mookusaki says:

    Never get fully used.

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  6. mookusaki says:

    Never get fully used.

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  7. Dignan says:

    Most people pay for more than they use in all three cases, most of the time that is. A two year gym membership that sees heavy use the first month but sporatic the rest of the term. The bottle of prescription pills that sit in the medicine cupboard after half the bottle is used and you deem yourself healthy enough to discontinue use. And the $2.95 that is left on the Amazon gift card that sits in your desk or wallet after your initial purchase till you eventually toss it out. All money wasted.

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  8. Dignan says:

    Most people pay for more than they use in all three cases, most of the time that is. A two year gym membership that sees heavy use the first month but sporatic the rest of the term. The bottle of prescription pills that sit in the medicine cupboard after half the bottle is used and you deem yourself healthy enough to discontinue use. And the $2.95 that is left on the Amazon gift card that sits in your desk or wallet after your initial purchase till you eventually toss it out. All money wasted.

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