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Break Glass in Event of Commitment Emergency

How’s this for a commitment device?

Alexandra Von Feldmann‘s sculpture, the “Birth Clock” is a timepiece frozen in a glass bubble.

The moment you break the glass, the clock springs to life, marking progress.

Or, you can leave the glass intact as a reminder of your unwillingness to commit.

Dubner and Levitt have written about commitment devices before, including replica globs of human fat for dieters who need a visual reminder of the weight they are trying to shed.

(HT: Seth Godin)


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