The Fine Line Between Calories and Diets

Starbucks, which may hope its new calorie listings will create demand amongst the calorie conscious, should love graphs like this one from HitWise:

As you might expect, the chart shows an increase in online searches for “calories” and “diets” the first week in January, when resolutions are fresh.

You might think that an April spike in “calories” searches is simply a harbinger of bikini season — but there’s no correlating spike this time with “diets.”

Does this mean that people are becoming more calorically aware — or perhaps replacing their fad diets with monetary incentives?

(Hat tip: Bill Tancer)