Pittsburgh's Focus: This Is What They Call Market Penetration
From the Pittsburgh Post-Gazette:
The 15 highest-rated television shows in the local market in 2008 were Steelers games, according to N.F.L. and Nielsen Media Research. The only reason there weren’t 16 games is because the September 14 game at Cleveland was not rated because of Hurricane Ike.
Once again, the Steelers led the league with the highest television ratings in their own market. The Steelers drew a 44.5/66 rating/share (percentage of households/percentage of household TV’s in use) in 2008, a 5 percent increase over 2007.
David Streitfeld‘s interesting article about Pittsburgh in The Times on Wednesday, meanwhile, about the city’s conversion from steel town to service town, failed to mention the Steelers once. This is nearly impossible when writing an article about Pittsburgh; this is like writing a term paper without using “the.” While I was personally disappointed (yeah, I’m a fan), I congratulate Streitfeld on his feat.
At the other extreme, here’s Holly Brubach in today’s Times with a great profile of Steelers defensive coordinator Dick Lebeau.
Many sports fans may be unfamiliar with Brubach’s byline; that’s because she’s better known as an arts-and-fashion queenpin, including stints at Prada and as Style editor for The Times. But she’s always written wonderfully about sports too; and now she’s moved back to her native Pittsburgh.