The Secret to a Successful Blog

A new study analyzes reciprocal attention in blogging. The authors conclude that “the activity of bloggers is found to be related to the size and level of reciprocity within a blogger’s network.” The study also finds that bloggers who don’t participate in reciprocity are punished with a lower number of readers. In other words, the Internet hasn’t remotely damaged the arts of logrolling and mutual back-scratching. (HT: Free Exchange) [%comments]


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  1. priya says:

    uh… i don’t think a single Freakonomics author has commented on my blog, or that of others, or even replied to our comments… and yet we throng this place.

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  2. Brian Schuster says:

    Well, yes, I don’t think they will ever comment on my blog ( or even yours, but at the same time, we didn’t author Freakonomics. I think that may have something to do with it.

    Also, I completely agree with this post.


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  3. C. Larity says:

    Well of course. That’s how Arianna Huffington’s blog got so popular- she’s the world’s most prolific commenter on the blogs of others.

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  4. Science Minded says:

    Dear priya; Don’t you think that people love TLC i.e., attention or someone who listens.

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  5. says:

    I completely agree: Reciprocity reigns in the blogging world, at least in the food blogging world. About 20 percent of my visitors leave comments…and not only to I reciprocate, I spend a lot of time leaving comments on other blogs I visit.

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  6. Robert says:

    Have there been any studies about use of full feeds vs partial feeds?

    Also, not cool to put ads in partial feeds. You should either show me the full post and maybe put ads in, or show me the first few words and not fill the rest of the page with an ad.

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  7. rishi says:

    You want to know the secret? – FULL RSS.

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  8. Gerald says:

    And I thought it was just because my blog was a bit rubbish…


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